Leading financial services provider, First City Monument Bank (FCMB), has again demonstrated its passion for the empowerment and realisation of the aspirations of youths by sponsoring the second edition of The Bridge, Nigeria’s number one financial literacy reality television show. The 13-episode programme will start showing weekly from September 13, 2018 on Silverbird television, BusinessDay television and the FCMB YouTube channel.
The Bridge, organised by BusinessDay Media Limited and powered by FCMB, is a web series aimed at improving financial literacy amongst Nigerian millennials and bridging the gap between young Nigerians who wish to start, grow and build a successful business and those who are already accomplished in their respective fields of endeavor.
Season 2 of The Bridge, anchored by Arese Ugwu, author of the best-selling book, ‘’The Smart Money Woman’’ will feature successful millennial business owners and celebrities every week, and as them about their financial models and important financial decisions in building a successful brand.
Viewers will have the opportunity to relate to and apply the topics discussed on The Bridge to their real life, with topical issues addressed such as money mistakes to avoid, how to tackle common challenges business owners face, business management and other topics that millennials are interested in to live their dreams.
Commenting on The Bridge financial literacy reality show and significance of FCMB’s sponsorship, the Group Head, Corporate Affairs of the Bank, Mr. Diran Olojo, said the development is in line with its values as a simple, reliable and helpful financial institution.
According to him, “we are pleased to be part of this initiative, as it is an innovative approach to open a new vista of opportunities in capacity building, job and wealth creation for Nigerians, especially the youth. As a Bank that is continually aligning its service delivery and operations to meet the needs of its ever increasing and diverse customer base, we are confident that in The Bridge series, we have found a platform that embodies the spirit of entrepreneurship and will help fast-track the development of a new generation of successful young business owners”.
Mr. Olojo disclosed that during the programme, the array of bespoke financial solutions of FCMB and their benefits to help existing and potential businesses to grow in a sustainable manner, would be showcased.
FCMB has over the years developed various engagement programmes focused on empowering young Nigerians such as #FlexxYourCreativity, #FCMBFlexxtern and the Flexx Youth Entrepreneurship Masterclass. Through these initiatives, FCMB has given young entrepreneurs and students access to training, funding, mentorship, networking opportunities and jobs. The Bank’s Flexxzone (http://flexxzone.fcmb.com/) also provides useful resources to help young Nigerians build their business and career, while keeping up with latest trends in fashion, lifestyle and entertainment.
The Bank’s youth product, Flexx, is one of its innovations to simplify and make banking services exciting. The Flexx proposition has continued to meet the overall financial and other socio-economic needs of young people from the age range of 16 to 30years. This is summarised in the description of Flexx as, “An app, a card, an account”. These features give account holders the freedom to bank on the go, using the Flexx Mobile App and also the Bank’s USSD code, *329#.
With a clear understanding of its market and environment, FCMB is well positioned to continue to create value by delivering exceptional services, while enhancing the growth and achievement of the personal and business aspirations of its customers.