Lagos, February 15, 2017 – Samuel Precious Onyekachi is now a proud owner of a brand new Hyundai Veloster car, courtesy of the First City Monument Bank (FCMB) Limited Flexx Promo. She emerged at the draws ceremony held at the Lagos University Teaching Hospital, Idi-Araba Lagos, on February 14, 2017. The event was part of the Bank’s activities to celebrate this year’s Valentine Day. Among other fantastic prizes doled out to the hundreds of students who graced the colourful and fun-filled event, another set of 100 winners received smart phones, while 20 others were beneficiaries of bursary awards to the tune of N50,000.00 each.
The promo, which ran for nine months, was among the benefits to customers who opened FCMB’s youth-centric banking product, known as Flexx account. To participate in the reward scheme, all a Flexx account holder was required to do was to maintain an average balance of N10,000.00 monthly within the promo period. The Bank in July last year, unveiled the FCMB Flexx Hub, an exclusive banking arena for its youth customers who hold the Flexx account. It presently has Flexx Hubs at MediLag and Ahmadu Bello University in Zaria, Kaduna state, with plans to open additional ones in campuses across Nigeria this year.
The Flexx proposition is targeted at young people who are actively seeking platforms that allow them express their uniqueness, while building skills for financial success. It is designed to meet the overall financial needs of young people within the age range of 16 and 25 years, where and how they want those needs met. This is summarised in the description of Flexx as, “An app, a card, an account”, which gives account holders the freedom to bank on the go, using the Flexx Mobile App.
A winner of a smart phone, David Eboh, was full of commendation to the Bank for developing a product focused not just on exciting youths, but empowering them for life after school. ‘’I consider the FCMB Flexx product as a life-changing one, because of the many benefits it offers not just to me at the moment, but in future. I am very excited to have emerged as one of the winners of the promo and I look forward to benefiting more from being a customer of FCMB’’, he added.
Another winner, Abisola Ogunshola, expressed immense gratitude to FCMB for what she described as an amazing New Year and valentine day gift. According to her, ‘’I have been thinking and praying on how to get money to buy another phone, since the one I am using presently has been giving me challenges. To have won a phone in the FCMB Flexx promo has solved that problem. I am proud to be a customer of FCMB and I believe I stand to gain a lot from this even after school’’.
Speaking on the development, FCMB’s Divisional Head, Retail Banking, Mr. Olu Akanmu said, ‘’what you have witnessed today is one of our ways of recognising youths as the central force for social and economic development, and the hope for the future . As a business, we do not take this segment for granted’’. On what makes Flexx different from the generic offering for young people in the Nigerian Banking space, Mr. Akanmu, who was represented by the Group Head, Retail Liability Products of FCMB, Mr. Shamsideen Fashola, explained that, ‘’Flexx is not just an account, but a lifestyle platform that offers a customer experience centred around Fun, Future and Banking (FFB). The tripod of ‘FFB’ is served through digital channels that fit into the lifestyle of the Flexx target market which include the Mobile App, a Microsite and an Online Account Opening platform, all of which allow a potential Flexx customer to open an account with FCMB without having to visit a branch’’.
Also commenting on why FCMB is investing heavily in banking solutions that foster youth capacity building, the Group Head, Corporate Affairs of the Bank, Mr. Diran Olojo said, “the youth segment is critical to our success as a retail brand. We are positioning FCMB as a youthful, vibrant and accessible brand and this segment is instrumental in harnessing that positioning for various reasons, including the massive population size in comparison to other segments’’. He added that, FCMB’s differentiated approach with the Flexx account is not just focused on fun and lifestyle, but also on the future of youths and how the Bank can help them develop the skills they need to succeed as entrepreneurs and business people.
FCMB, apart from rolling-out various products and service offerings tailored to meet the needs of youths, has continued to champion and execute various initiatives to build capacity and empowerment. For instance FCMB last year, partnered with the Lagos State Government to empower some final year students in tertiary institutions through the Ready Set Work (RSW) Initiative. Under this programme, the Bank employed 10 of the students as interns.
Also last year, FCMB organised a contest, tagged, ‘’#FlexxYourCreativity’’, for young fashion accessories designers. The winners smiled home with various cash rewards as capital to grow their respective businesses. In addition, the Bank offered five young Nigerians an opportunity to gain first-hand experience in the business world following their victory in an online contest, tagged #FCMBFlexxtern, it organised as part of its 2016 Customer Service Week. In addition,
With a clear understanding of its market and environment, FCMB is well positioned to continue to create value by delivering exceptional services, while enhancing the growth and achievement of the personal and business aspirations of its customers.